Teleseminar Advertising and marketing Funnel Number one: Free Q and A Teleseminar to Paid Class
Should you can communicate properly over the phone, you should use teleseminars (topical, prearranged convention calls) to provide individuals keen on your matter a pattern of what you recognize and educate. Then you definately invite them to join a paid telecourse or different type of instructing program.
It is a teleseminar advertising funnel I’ve efficiently used quite a few instances. If in case you have your individual listing, this mannequin does not require you to provide away any commissions on the paid program. If you do not have your individual listing, you’ll be able to publicize the free teleseminar by on-line occasion listings, free bulletins in boards and e mail lists, press releases and advertisements.
Listed here are the steps to comply with.
Step 1: Announce a free one-hour teleclass during which you will reply questions on your matter. On the signup kind for the category, embody a field the place individuals can sort of their largest query in regards to the matter. When individuals join, they need to obtain an automatic e mail informing them of the telephone quantity and entry code to make use of for the free teleclass, in addition to the date and time of the decision. Ship a reminder e mail, containing the identical info, to all of the members an hour or two earlier than the decision is scheduled to start.
Step 2: Maintain the free teleclass. Preserve the group muted in the course of the first half, while you reply the very best pre-submitted questions in an organized trend. You too can reply related questions that nobody really submitted. Then unmute the road for stay questions and feedback. Be sure to present actual worth in your solutions somewhat than come-ons for the upcoming paid program. Start and finish on time.
Step 3: E-mail those that signed up for the free teleclass (and who might or might not even have attended) and allow them to know in regards to the upcoming paid class. Present a hyperlink to the site that explains it in depth. Ship a number of reminder emails in regards to the upcoming paid class to this listing.
Non-compulsory: File your free Q&A name and make the recording out there to those that did not join the Q&A session. Have automated followups in place pitching the paid class to those that request the recording.
Variation: Ask colleagues to host a free Q&A teleclass with you. Pitch the paid class each on the finish of their Q&A category and in automated followup emails. Use an associates program so you’ll be able to reward your colleagues with a fee for each one that indicators up for the paid class by their hyperlink.
Should you repeat your paid program, you’ll be able to both repeat the entire course of above or simply supply the free recording of your Q&A teleclass, with automated followups in place that pitch the upcoming paid program.
Should you flip your paid class right into a home-study program, you’ll be able to maintain your supply of the free teleclass recording up indefinitely on the net, with its automated followup emails. You possibly can then drive visitors to that opt-in by pay-per-click advertisements, weblog posts or key phrase website positioning.
I credit score this mannequin with tens of hundreds of {dollars} in earnings, and I stay up for listening to the way it has labored for you!
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